Candere by Kalyan Jewelers
How we lowered customer acquisition cost(CAC)
from INR 12, 500 to INR 4,500 through 360 digital marketing.
Overview
Case studies should speak to your target client. Choose a project that aligns with your ideal client and that showcases how your product or services were effective in solving the client's problem and reaching their goal. Give a quick summary of the story you're about to tell, including a brief overview of the problem and how you solved it. Keep this section to 3-5 sentences.
Give a quick summary of the story you're about to tell, including a brief overview of the problem and how you solved it. Keep this section to 3-5 sentences.
Case Study: Candere by Kalyan Jewelers
Industry: Jewellery
Location: India
Founded: 1993
Company Bio
The story of Candere begins not very long ago. In 2013, founder Rupesh Jain an IT engineer from Mumbai started his own maiden venture, steering away from the world of offline jewellery; a world he was born into. Competing with the ideals of old school shopping and a vision of making precious jewellery available to those who loved to shop online, he started Candere; an online website to bring jewellery of uncompromising quality and craftsmanship to the masses. His vision was further strengthened with the idea of bringing an online showroom with customizations available, something that was absent in the offline world. With a vision of breaking the myth, that ‘diamonds are only for the rich’, Candere began its journey.
"Catchy quote from the client highlighting how valuable your service was to them."
- Happy Customer
Vice President, Sales
Client name
We were briefed to double the organic traffic & at the same time maintain the current conversion rates.
Traffic Increased by
174.70%
Transactions Increased by
176.77%
Revenue Increased by
183.85%
Top rankings for
1000+ Keywords
Tip: choose key performance metrics that speak to your target audience
The Challenge
To decrease CAC(Customer Acquisition Cost).
Outcome
Decreased customer acquisition cost by 36% (from INR 12,500 to INR 4,500)
Here’s what we did:
We started with barnacle SEO strategy for them for the initial 3 months as the domain authority was just 24 when we started.
Then, our content head gave the direction to their content team to increase target pages relevance to search queries.
Later, we started exploring with other digital media channels to amplify visibility.
- Affiliated with 52 publishers PAN India premium media publishers.
- Content Marketing via guest blogging, tapping all lifestyle bloggers to write for Candere.
- HNI people were targeted via email marketing
- Online lifestyle buyers who have made a purchase online of worth INR 10,000+ were targeted.
- Personalised emailers based on the regional taste were triggered. For eg: we had triggered heavy designs targeting south Indian people.
- 3 tier and 4 tier cities were focused more as they don’t have easy access to designer jewelry.